GEO — Generative Engine
Optimization

Passage-level clarity

Each paragraph on your page should make sense standalone — as if it could be extracted and placed in an AI answer without surrounding context. Vague, filler content cannot be cited.

Direct answer formatting

Questions followed immediately by concise answers. No "as we explored earlier" or "in conclusion" — AI systems extract specific passages, not entire articles.

Entity completeness

Your business name, location, services, and category must be stated explicitly on every key page. An AI reading your homepage should know your business name, city, and primary service within the first 200 words.

JSON-LD structured data

The most direct signal to AI crawlers. Schema.org vocabulary provides machine-readable declarations about your business that AI systems can use directly without inference.

llms.txt compliance

A new standard (similar to robots.txt) that explicitly instructs AI crawlers what pages to read, what your business does, and what content is high-quality and citable.

Factual accuracy

LLMs cross-reference claims across sources. Inaccurate statements on your website reduce your credibility as a citation source. All factual claims should be specific and verifiable.

Content depth

Thin content (under 300 words with no real information) is rarely cited. Deep, comprehensive content on a specific topic is significantly more likely to appear in AI-generated answers.