SEO Strategy
Google Analytics &
Search Console
You cannot improve what you do not measure. Google Analytics (GA4) tracks how visitors behave on your website. Google Search Console tracks how Google indexes and ranks your pages. Together, they show you the full picture of your digital performance.
The difference between GA4 and GSC
Google Analytics (GA4)
Tracks what happens on your website after a visitor arrives. Behavior, conversions, traffic sources, device types, geography.
Answers: who visits and what they do
Google Search Console
Tracks how Google crawls, indexes, and ranks your pages. Which queries trigger your pages, impressions, clicks, and technical errors.
Answers: how Google sees your site
Key GA4 metrics for your business
Users
How many unique individuals visited your site in a period. "New users" vs. "returning users" tells you how much repeat interest your brand generates.
Sessions
A session is one visit — from the moment someone arrives to when they leave or go inactive for 30 minutes. One user can have multiple sessions.
Engagement rate
The percentage of sessions where a user actually engaged (scrolled, clicked, stayed over 10 seconds). A high bounce rate replacement — more meaningful than just "did they leave immediately."
Conversion events
Actions you define as valuable: a form submission, a "Book now" click, a phone number click. Skaly configures conversion tracking so you know which pages generate actual business inquiries.
Traffic source
Where visitors come from: Organic Search (Google), Direct (typed your URL), Social (Facebook, Instagram), Referral (another site linked to you). Shows you which marketing channels actually work.
Pages per session
How many pages a visitor views on average. A high number suggests engaging content and good internal linking. A low number may indicate poor navigation or irrelevant traffic.
Key GSC metrics for your SEO
Impressions
How many times your pages appeared in a Google search result — even if the user did not click. High impressions with low clicks indicate your meta title or description needs improvement.
Clicks
How many times users clicked your search result and visited your site. This is your organic search traffic, tracked directly by Google.
Average position
Your average rank in Google search results for a given query. Position 1–3 gets the majority of clicks. Moving from position 8 to position 4 can double your traffic.
CTR (Click-Through Rate)
Clicks divided by impressions. If your page has 1,000 impressions and 50 clicks, your CTR is 5%. Average CTR for position 1 is around 25–30%. Improving meta titles and descriptions improves CTR.
Core Web Vitals
Google's page experience metrics: LCP (loading speed), INP (interactivity), and CLS (visual stability). Failing these hurts ranking. Skaly optimizes all three from build.
How Skaly connects both from day one
GA4 property created and connected via Google Tag Manager — tracking visitors, events, and conversions from launch
Google Search Console verified and sitemap submitted — Google starts indexing your pages faster
Core Web Vitals monitoring configured — real-user performance data collected from day one
Conversion events defined: form submissions, booking clicks, phone number clicks
Your Analytics data is available in your Skaly dashboard — summarized in plain language, no GA4 expertise required
A simple monthly review habit
Once a month, 15 minutes, check these four things: